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Big Picture Info
This could be phone numbers, addresses, business hours, emails, etc.
Please list your mission statement, value proposition, taglines, and slogans.
Please list any branding materials that already exist that we would need to coordinate with.
This would be any colors, typefaces, or other visual branding requirements.
Please list any sensitivities we should be aware of about your brand, industry, market, or audience.
Things to avoid or be careful of, colors that are frowned upon, imagery that is taboo or overused, wording to avoid, etc.
Describe how you want your brand/website to be visually represented (look/feel). Please be specific (colors, examples of similar brands, etc).
List anything you dislike, can’t stand, or don’t want in terms of the design.
Please list, if any, special requirements for the website.
If redesigning a current site, why do you want a redesign? What issues are we trying to solve on the website?
Other social proof could be reputable companies you work with, impressive data, the longevity of the company, etc.
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