Search Engine Optimization (SEO) is a long-term strategy. Don’t expect your phone to start ringing off the hook right away. It can take anywhere from 3 to 6 months for Google to start ranking you based on how competitive your immediate market is. If you want your phone to start ringing right away, you should consider talking to Trey about doing Google AdWords.
We always start with your immediate location. It is becoming increasingly difficult to rank on Google for geographic locations where you don’t have a physical location. Google knows where you are when you search for something. So, initially, that’s where our focus should be – to rank you in your primary location.
Some keywords don’t rank well enough to pursue based on things like search volume or difficulty to rank on Google (highly competitive keywords.) Based on the research, sometimes we have to adjust the initial keywords you might suggest or choose something new to better compete and rank on Google.